Designing Sound for Expo Milano with a Coaxial Line Array Speaker System

When representing architectural and acoustic excellence at Expo Milano, ZSOUND deployed its flagship coaxial line array speaker system to tackle one of the most prestigious international exhibition pavilions in recent history. The China Pavilion, renowned for its stunning, wave-like bamboo roof and intricate wooden lattice, attracted millions of global visitors. However, this magnificent architectural design presented severe acoustic challenges. Hosting high-profile diplomatic speeches, traditional musical showcases, and immersive multimedia presentations required an audio solution that could deliver pristine vocal clarity and rich musical reproduction without visual or acoustic compromise.

To create a truly immersive sensory environment, the pavilion organizers integrated ZSOUND’s premium audio setup with state-of-the-art stage fixtures to synchronize the dynamic lighting elements with the acoustic performance, highlighting the beautiful bamboo lattice structure.
The Acoustic Challenge of Open Bamboo Architecture

The China Pavilion featured an expansive indoor space with high, sloping ceilings made of natural bamboo and wood. While visually breathtaking, these hard, curved wooden surfaces triggered massive acoustic reflections (the physical phenomenon where sound waves bounce off hard walls and ceilings, similar to throwing a rubber ball in a concrete room, which creates a chaotic blur of noise and muddy echoes).
For a venue welcoming foreign dignitaries and presenting delicate cultural narratives, poor speech intelligibility was not an option. Traditional sound systems would have sprayed sound energy upward into the curved ceiling structures, exciting the reverberation of the hall and washing out the mid-range frequencies where human speech lives. The engineering team needed highly directional cabinets that could keep acoustic energy focused precisely on the audience seating area.
Why Coaxial Engineering Solves Complex Venue Acoustics
To resolve this acoustic puzzle, ZSOUND selected the VCM system. Choosing a coaxial line array speaker means prioritizing perfect phase alignment (the precise synchronization of different sound frequencies so that they peak and trough at the exact same millisecond, ensuring they blend together like a beautifully tuned orchestra rather than fighting each other and creating dead zones).
In a coaxial design, the high-frequency compression driver and the low-frequency transducer share the exact same acoustic center. Think of it like a flashlight beam where the light source and the reflector are perfectly centered; the energy radiates from a single point in space. This configuration eliminates the off-axis comb filtering (an unwanted interference pattern where certain frequencies cancel each other out depending on where you stand in the room, making the audio sound hollow or inconsistent) that plagues traditional dual-way cabinets. Visitors walking throughout the pavilion experienced the exact same tonal balance and crystal-clear vocals, whether they were standing directly in front of the stage or near the outer walkways.
Synergizing Cardioid Bass with Coaxial Mid-Highs





Great sound is not just about clear highs; it requires a robust, well-controlled low-end. Along with the coaxial line array speaker modules, ZSOUND flown-mounted the VCS cardioid subwoofers.
In large exhibition halls, standard subwoofers radiate low frequencies in all directions, spilling massive amounts of bass energy backward onto the stage. This rear-firing energy easily excites microphones and causes howling feedback. The VCS subwoofers utilize cardioid dispersion (a heart-shaped sound radiation pattern that directs the bass energy forward toward the audience while canceling it out at the rear, similar to how a megaphone keeps the speaker’s voice from blowing back into their own ears).
By pairing the highly directional VCM tops with the rear-rejecting VCS subwoofers, ZSOUND created a clean, forward-focused acoustic wavefront. The stage area remained remarkably quiet, allowing presenters to speak comfortably without feedback worries, while the audience area enjoyed warm, rich, and impactful low frequencies.
Delivering Pristine Sound to Millions of Global Visitors
The success of the China Pavilion at Expo Milano proved that advanced acoustic engineering can coexist beautifully with ambitious architectural designs. By using a specialized coaxial line array speaker array, ZSOUND managed to tame the reflections of the wooden canopy, deliver studio-grade vocal intelligibility, and preserve the aesthetic integrity of the space.
Whether you are designing sound systems for high-profile international expos, historic houses of worship, or modern multi-purpose corporate auditoriums, controlling dispersion and phase alignment is the key to acoustic success. ZSOUND’s engineering team continues to push the boundaries of coaxial technology, ensuring that no matter how complex the architecture, your audience hears every single detail perfectly.
